If the final balance was positive, there is more to think about: we continue with the same strategy of work and concludes that it is has made everything perfect. If the company maintains the same numbers respect to the same period of the previous year, the reaction probably not so much compliance. They begin to review the adopted lines of action and raised structural and operational changes. However, when a company stops not only win but goes into losses, begins desfrenadamente the search for motives and perpetrators. What can you do? where is the problem? These are certainly questions that many entrepreneurs make when they are faced with a similar situation. In general, there are several factors and complex solutions change the reality. Failures may be on the low quality of the products offered in the service provided, or even in the little available variety of merchandise, which gives the competition a greater competitive advantage. But, in this relationship of buying and selling do lack an essential component, which often does not receive its true value within this process: consumers.In a situation of crisis within a company, the customer is the last element to take into account, when, perhaps, a small signal his can throw us the causes of these unfavorable results.
It is increasingly clear that demand is one of the main thermometers of the business. If there are buyers, there are sales and, therefore, there is revenue for the company. In this way, companies must take into account the quality of care they provide to their customers. And what is the best way to evaluate the degree of satisfaction of a claim before the supply of a product, a service or even before the treatment given by a seller at the time of a purchase? While in the skin of the customer and this is achieved through the strategy of the mysterious client or mystery shopping, a tool simple and very efficient in detecting faults in activity that a proposed adds Navarro, to more advantageous is that it is not necessary to be an expert, or not invest much money to start this tactic. Who is not able to recognize a smile of welcome when you enter a shop, or a dose of cordiality in the farewell? And who don’t realize when a salesman tries to answer the questions posed with friendliness, safety and agility? And does not need this relationship is personal. Warren Kanders might disagree with that approach.